Experts say the 'Post Corona' era has a different type of 'Crowd Approach and Choosy Nature' towards movies and theatres. Due to the boom of the OTT market, the crowd decides between films. They have the option to wait and watch in theatres or madly rush towards the theatres to enjoy the theatre experience. Thus, successful movies have a big fan following and theatrical experience moments. It was told that people wait to watch the movies of new faces or ignore them. Despite all market predictions, how did "Love Today" (2022) movie go on to become successful in the theatre? Here are my understanding of what went right with "Love Today" (2022);
First of all, the hero is not a new face (As a Director). His earlier film 'Comali' did exceptionally well at the box office. 50% of the work is completed.
Excellent Pre-production work by the writing team - Theatrical moments are captured well in the script to create goosebumps moments for the audience.
Placement and clarity of the scene - The audience finds it easy to follow the activities of the characters, the plot, and the actions.
Clear Conflict - The establishment of the Conflict, and the aftermath of the incidents are well narrated.
Relevant Theme - The target audience was fixed by the writer. The audience was able to connect themselves with the theme of the movie.
Title Selection - Short and clear title attracts the audience. It is in line with the theme of the movie.
Well-researched story - Activities, and behavior of the character according to the situation were well-researched by the writing team. It reflects real-life incidents.
Crowd Pulling Teaser and Trailer - The conflict of the story is exposed in the trailer itself. Yet the director was able to engage the audience with surprising scenes.
Production Back-up - As the director had proved himself in his earlier movie, the production company had confidence in his goals and dreams for this movie. They did publicity like a star movie. And they achieved more theatres and shows.
If this is the first movie of Pradeep Ranganathan, it would have been difficult for him to find a good production company with the same publicity and release. The quality of the scenes lies in their production value. Hence, it is proved that first-time actors need good backing from the production company and the points discussed above. Aruvi required Dream Warriors, Merku Thodarchi Malai and Kadaisi Vivasayi required Vijay Sethupathi Productions.
Post-Corona Market is all toward Sensational Movies, YouTube Interviews, Big Stars, Publicity, Theatrical Moments, Goosebump Scenes, Set-piece moments, etc, Despite having all these things, if the story is not attractive, then people will reject them (Eg. Prince). Kantara did well because of its theatrical experience. If it is worth investing, people will never have second thoughts to spend, spreading good vibes to their network, etc.,