Showing posts with label Market Analysis. Show all posts
Showing posts with label Market Analysis. Show all posts

Alert for Filmmakers - Paradigm Shift is Happening.

Year by year, the ratio of unplanned low-budget films are getting increased and those are falling prey to someone's benefits. Almost 300 films go unsold every year or they don't even collect their production cost by selling them Overseas, Satellite, and OTT. In another five years, the present set of producers and the last three years of Assistant Directors will perish from the market. Unless they realize the paradigm shift happening in the industry, it is impossible for them to sustain or make a mark.

Every 10 years, the storytelling mechanism is getting changed. But the writers/directors who came to the industry 10-30 years ago still have stories relevant to that era. Hence, producers are creating a firewall layer between the creator and themselves. Production companies who want to make movies according to their own process, policy, and market value, have an additional scrutiny layer of script analyzers in their production house. Producers believe that the analyzers can eliminate the poorly written stories in the first layer and they can listen to those stories that can be taken to the next level.

Checklist to Create Successful Movies

Film pundits say it is difficult to judge the success of movies at the time of their making. Everyone wants to deliver a successful movie. But, 90% of the films turn out to be average grosser or a disaster at the box office. I am sure that no one wants to deliver a disastrous movie nor willing to waste the money as a learning experience. Several things stop the filmmakers from converting their efforts into success.

The first one is the myths roaming in the industry. Right from Pooja Muhurath till its release, filmmakers fall prey to various superstitious practices. Instead of believing in their efforts, they believe in numerology, perfect dates, costume color, artist acceptance, etc. That is also required but on a thin layer. The major concentration needs to be on ticking various checkboxes at the right time. I would like to share a research of mine as a checklist to deliver successful movies.